Product owner · Founder · Operator

Making complex care easier to navigate.

I’m Efe Odeleye. I build and improve services and digital experiences that help people navigate complex systems and make support easier to access, understand, and use.

Sojorne caregiver app dashboard prototype
Sojorne caregiver app · dashboard prototype

Featured work

Product decisions shaped by real families.

At Sojorne, I listened to caregivers, translated their feedback into priorities, and worked with designers, engineers, clinicians, and partners to make support easier to access and use.

Sojorne caregiver app

Choosing reliability over more features

When recurring failures affected core workflows, I paused expansion, returned to a stable version, and brought in outside expertise to investigate the underlying problems.

Read the case study →

How I work

Listen. Prioritize. Stay involved.

Listen where users are

I met parents through partner events, care-binder classes, interviews, surveys, and in-app feedback.

Turn feedback into decisions

I looked for recurring needs, refined user stories, and made tradeoffs with a small team.

Own the experience after launch

I stayed involved in testing, release decisions, user communication, and issues that blocked adoption.

Case study · Sojorne caregiver app

Choosing reliability over more features

A product judgment call about quality, trust, and the work needed to support families managing complex care.

My role
Founder and CEO; product owner for discovery, prioritization, user stories, testing, and release decisions
Product
A caregiver app for care information, medication schedules, documents, resources, and a child’s support circle
Users
Parents and other caregivers of children with disabilities and complex care needs

The problem

Parents manage information and tasks across home, school, healthcare, and therapy. We envisioned one place to keep important information and coordinate with people helping care for a child. The challenge was deciding what families needed most and delivering it consistently.

Finding and prioritizing needs

I conducted Zoom interviews and individual calls, gathered survey and in-app feedback, and met parents through partner events and free care-binder classes. I looked for recurring needs, weighed essential workflows against requests that could wait, and refined user stories for the development team. We worked on experiences such as medication reminders and the Care Circle.

Care Circle prototype showing the caregiver network and options to start a conversation or invite a co-caregiver
Care Circle prototype · a shared space for a child’s support network

The decision to pause

Testing repeatedly surfaced failures in features that appeared ready. Problems sometimes reappeared or disrupted other parts of the app after release. An intern suggested that we stop building and fix what we had; a customer expressed the same priority. I paused new feature work and returned to an earlier, stable version over a weekend to minimize disruption. Users had to log in again, and we accepted a smaller feature set while addressing reliability.

Resetting the work

I brought in an external development team, Empeek, to review the application and tackle persistent problems. Its scope placed existing logic ahead of new features: medication reminders were inconsistent on subsequent days, notifications arrived silently, notification taps led to a default screen, and task reminders did not continue until completion was confirmed.

The external review exposed gaps in code documentation. Developers had difficulty tracing earlier changes, so I pushed for clearer documentation and more consistent working practices. The scope also flagged inaccurate active-user calculations, reinforcing the need for dependable measurement.

What I learned

Listening to users continues after a feature ships. The most consequential decision was to stop adding to the roadmap when the basic experience was not reliable enough. Usability, testing, maintainability, and credible metrics are all part of the product.

About

Founder, operator, product owner.

I founded Sojorne after experiencing how fragmented care can be for families raising children with disabilities. I worked with technical and clinical colleagues to translate family needs into digital tools and care experiences while building partnerships and service operations.

Earlier, I founded Achievers Early College Prep, a public charter school in Trenton, New Jersey, and led admissions work at KIPP Atlanta. I bring attention to the people using a service, the teams delivering it, and the details that determine whether it works in practice.

I’m interested in product, implementation, and customer-facing leadership roles in education and health technology.

efe.odeleye@gmail.com →
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